I promise I will only use the General channel once a year 🙂 - but the 2025 Customer Marketing Technology Landscape just dropped this morning! Thanks Mary Green for your support, and thank you all for your survey feedback and input on the 14 CM vendors we profiled. 200 CM pros (most of them in this community) contributed to the research. I couldn't be more bullish about the CM function right now. Yes it's definitely growing in terms of complexity, scope and degree of difficulty (being a good customer story writer and knowing how to program/trigger automated lifecycle campaigns are totally the same skill set 😉) - but if we can successfully take more ownership of advocacy, content, lifecycle, customer education, VOC - we're going to see more VP level CM leaders w/ a seat at the exec table. Technology will support the mission. I've never been more bullish on the strength and potential of the vendor ecosystem. With AI and a wave of new VC funding, and tons of new fresh perspectives and ideas from this community, the CM Technology Landscape is experiencing a wave of innovation, disruption, and new investment that will usher in a ton of power and capability for those that take advantage. Thank you to my fellow founders and entrepreneurs that are building great products. I know it was slightly uncomfortable to have a vendor like UE putting out this report (which is why we had Captivate Collective run all the research) - but I believe with your feedback and guidance we got to something balanced, and incredibly useful for the CM community. We're in this together, and a rising tide lifts all boats as we all further define and elevate the CM function. Link to download the full 46-page (beast) report here. My LinkedIn post here - would love to hear perspectives/reactions from folks and continue the conversation!
